MarketingEdge Podcast

Why Your Brand Should Act Like a Family

What do famous families and your product pages have in common?
Everything—if you’re thinking about SEO the right way.
In this episode, we break down why your product pages shouldn’t compete with each other—and how treating your brand like a connected “family” can dramatically improve search performance.
You’ll learn:
What entity SEO is and why it matters
How internal competition hurts rankings
Why topical authority is key to visibility
A simple framework to restructure your site
Episode Resources 
It’s a Family Affair: Why Your Brand’s Product Pages Need to Get Alonghttps://www.marketing.endeavoredge.com/trends/article/55370295/why-your-brands-product-pages-need-to-get-along?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260413108&o_eid=1789B5875812D4V&rdx.ident[pull]=omeda|1789B5875812D4V&oly_enc_id=1789B5875812D4V 
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Why ROI Isn’t the Top Priority Anymore

Marketers have more data than ever—but are they focusing on the right things?
In this episode of MarketingEDGE, we explore new research showing a shift away from ROI metrics and toward deeper customer understanding—and why that change could redefine what success looks like in B2B marketing.Episode Resources 
The Shift From Metrics to Meaning: Why Marketers Are Refocusing on Customershttps://www.marketing.endeavoredge.com/strategy/article/55368748/the-shift-from-metrics-to-meaning-why-marketers-are-refocusing-on-customers?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260406135&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id=
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What Happens When Marketing Gets Harder

Marketing isn’t getting easier—it’s getting more complicated.
In this episode of MarketingEDGE, we break down the stories marketers couldn’t ignore this month and what they reveal about shifting expectations around AI, SEO, and buyer trust.
If it feels like the old playbook isn’t working the way it used to, this conversation will help you understand why—and what to rethink next.
Episode Resources Breaking Up With Your AI Platform Is Hard to Do — But Sometimes You Have To: https://www.marketing.endeavoredge.com/data-and-tech/article/55361660/breaking-up-with-your-ai-platform-is-hard-to-do-but-sometimes-you-have-to  
Building Trust in a Skeptical Market: Strategies for Proof-Based Marketing: https://www.marketing.endeavoredge.com/brand/article/55360797/the-rise-of-proof-based-marketing  
How to Stay Afloat When You ARE the Marketing Team: https://www.marketing.endeavoredge.com/strategy/article/55363815/how-to-stay-afloat-when-you-are-the-marketing-team  
Ask the SEO Help Desk: What do I do when my SEO stops working?: https://www.marketing.endeavoredge.com/trends/article/55360445/ask-the-seo-help-desk-what-do-i-do-when-my-seo-stops-working 
The Decline of Trust: How Organizations Can Foster Authenticity and Community: https://www.marketing.endeavoredge.com/brand/article/55357769/the-decline-of-trust-how-organizations-can-foster-authenticity-and-community  
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Stop Piling On: A Human-Centered Approach to AI Change

AI adoption isn’t just a technology challenge—it’s a human one.
In this episode of MarketingEDGE, we explore why change fatigue may be the real reason transformation efforts stall, and how leaders can build true change readiness by focusing on capacity, communication, and the employee experience.Episode Resourceshttps://www.marketing.endeavoredge.com/data-and-tech/article/55365669/from-change-fatigue-to-change-readiness-a-human-centered-playbook-for-modern-teams-in-the-time-of-ai?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260323028&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id=
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Small Marketing Teams: Building Strategy Without Burning Out

Managing marketing alone—or with a very small team—means balancing strategy, execution, and measurement all at once. In this episode of MarketingEDGE, we explore how solo marketers can bring more structure to their work by aligning tactics with the funnel, organizing campaigns more effectively, and building systems that improve results without increasing workload.
In this episode:
Why structure matters for small marketing teams
How aligning tactics with the funnel improves outcomes
Ways solo marketers can organize campaigns more efficiently
Why consistency often matters more than scale
Episode Resources
How to Stay Afloat When You ARE the Marketing Team
https://www.marketing.endeavoredge.com/strategy/article/55363815/how-to-stay-afloat-when-you-are-the-marketing-team?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260316036&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id= Subscribe to the MarketingEdge
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Now or Never: Strategies to Upskill in AI Before It’s Too Late

AI adoption is accelerating across marketing teams—but the biggest challenge may not be technology. It may be people.
In this episode of MarketingEDGE, we explore the widening gap between organizations that are building real AI capability and those still unsure how to approach the shift. As AI tools move beyond simple assistants into more complex systems, marketing leaders are confronting a critical question: how do you prepare teams for a future that’s evolving faster than traditional training models?
This episode examines how organizations are approaching AI upskilling, experimentation, and leadership alignment as they navigate one of the most significant shifts marketing has experienced in decades.Episode Resources 
Bridging the AI Skills Gap: Strategies to Upskill Before It's Too Latehttps://www.marketing.endeavoredge.com/data-and-tech/article/55362096/bridging-the-ai-skills-gap-strategies-to-upskill-before-its-too-late?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260309057&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id= 
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If You Can’t Prove It, Don’t Say It

Your buyers are fact-checking your claims...
In this episode of MarketingEDGE, we explore proof-based marketing and why credibility now matters more than copy. Learn how to audit your messaging, align marketing with real outcomes, and build trust in a market that questions everything.Episode Resources 
Building Trust in a Skeptical Market: Strategies for Proof-Based Marketinghttps://www.marketing.endeavoredge.com/brand/article/55360797/the-rise-of-proof-based-marketing
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Credibility in a Skeptical Market

Trust is eroding. Buyers are moving faster. And increasingly, brand decisions are being made without ever visiting a website.
In this episode of MarketingEDGE, we explore how shifting buyer behavior, rising skepticism, and the influence of AI are reshaping what credibility and authenticity mean for modern brands. As audiences retreat into smaller, like-minded communities, marketers face a new challenge: earning trust in an environment where everything—from content to intent—can be questioned.Episode Resources 
The Decline of Trust: How Organizations Can Foster Authenticity and Communityhttps://www.marketing.endeavoredge.com/brand/article/55357769/the-decline-of-trust-how-organizations-can-foster-authenticity-and-community 
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Trust: Your Key Brand Differentiator

In a world flooded with AI-generated content, mixed messages, and eroding confidence in institutions, one thing is becoming clearer: trust is harder to earn — and more valuable than ever.
In this episode of MarketingEDGE, we explore what “trust” really means for modern brands, why skepticism is at an all-time high, and how marketing leaders might need to rethink what truly drives belief, loyalty, and connection with their audiences.
Drawing on ideas from Jean-Pierre Lacroix’s Think Blink Manifesto, this conversation challenges conventional marketing playbooks and invites you to consider a more human, emotionally grounded approach to brand building.
If you’re wondering how marketing can cut through the noise in a low-trust world — without resorting to gimmicks — this episode is for you.
Tune in to discover what it takes to stand out when everyone is competing for credibility.Episode Resource | In an AI-Saturated World, Trust is the Key Brand Differentiatorhttps://www.marketing.endeavoredge.com/brand/article/55355800/in-an-ai-saturated-world-trust-is-the-key-brand-differentiator?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260209023&o_eid=1789B5875812D4V&rdx.ident[pull]=omeda|1789B5875812D4V&oly_enc_id=1789B5875812D4V 
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Why Marketing Transformation Gets Stuck

AI is changing how marketers personalize experiences—but it’s also introducing new risks. In this episode of MarketingEDGE, we explore how AI-driven personalization is evolving and why many marketing organizations are struggling to translate new tools into strategic impact.
In this episode, you’ll explore:
How personalization is changing in the AI era
Why signal vs. noise matters more than ever
Where marketing transformation commonly stallsEpisode Resources
Navigating the Complexities of AI-Driven Personalization in B2B Marketing
https://www.marketing.endeavoredge.com/trends/article/55352973/meet-the-new-personal-ad?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260126086&o_eid=1789B5875812D4V&rdx.ident[pull]=omeda|1789B5875812D4V&oly_enc_id=1789B5875812D4V

Is Marketing Transformation Stalling in the Middle?https://www.marketing.endeavoredge.com/strategy/article/55352934/is-marketing-transformation-stalling-in-the-middle?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260126086&o_eid=1789B5875812D4V&rdx.ident[pull]=omeda|1789B5875812D4V&oly_enc_id=1789B5875812D4V 

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