MarketingEdge Podcast

Search and Sustain: What Earns the Click? Headline and Subject Line Tips for Modern Marketers

Search and Sustain is built for marketers trying to figure out what actually earns attention today — in search, in inboxes, on LinkedIn, and now inside AI-driven platforms like ChatGPT, where apparently everyone is suddenly an SEO expert.
Hosted by Seth Hastings and Erin Hallstrom, the podcast blends audience marketing, SEO/AEO, editorial strategy, and real-world marketing psychology into conversations that feel less like a lecture and more like the discussions marketers are already having behind the scenes… usually while staring at declining open rates and asking, “Wait, why did that post go viral?”
Every episode breaks down the why behind clicks, engagement, visibility, and retention. The goal isn’t just to help you get traffic. It’s to help you earn attention — and keep it. Or, as Seth likes to put it: make your secret sauce sticky.
Expect real examples, honest reactions, marketing debates, practical takeaways, and conversations about the strategies shaping how brands get discovered in an increasingly crowded digital world where everyone wants clicks, algorithms change weekly, and somehow we’re all still pretending we understand LinkedIn.
No overcomplicated jargon. No recycled “10 tips” content written by someone who’s never opened Omeda or HubSpot. Just smart conversations about search, content, visibility, and the challenge of staying relevant when attention spans are now roughly the length of a TikTok scroll.And because this isn’t supposed to be one of those “talk at you for 20 minutes and disappear” podcasts, we want to hear from you, too.
Got a headline you’d click instantly? A subject line you absolutely hated? A LinkedIn post that somehow stopped your scroll? Send it our way. We’ll probably talk about it in a future episode.
Follow along, connect with us, argue with us respectfully in the comments, and help shape where Search and Sustain goes next. Because honestly, marketers are figuring this stuff out in real time together.
Here is how you keep the conversation going, and stay connected:
MarketingEDGE Newsletter Subscription
Erin Hallstrom's LinkedIn
Seth Hastings' LinkedIn
Answer Seth's question about "How much is your time worth" in the poll below. 

The B2B Marketing Reset: AI, Customer Trust and Smarter Prioritization

B2B marketers are being asked to do more, move faster and prove impact, all while AI, buyer expectations and internal bandwidth keep shifting.
In this episode of MarketingEDGE, Abby White and Alexis Gajewski discuss the stories marketers couldn’t ignore this month and what they reveal about change fatigue, lean-team survival, customer understanding, AI-era visibility and the growing importance of trust.
If your marketing team is buried in dashboards, AI experiments and “urgent” requests, this conversation is about finding the work that actually moves the business forward.
Episode Resources
From Change Fatigue to Change Readiness: A Human-Centered Playbook for Modern Teams in the Time of AI: https://bit.ly/4eUq110 
How to Stay Afloat When You ARE the Marketing Team: https://bit.ly/4eZZbod 
The Shift From Metrics to Meaning: Why Marketers Are Refocusing on Customers:https://bit.ly/4mejujb 
What Digital Summit Chicago Reveals About the State of B2B Marketing in the AI Era:https://bit.ly/4v3ZeF3 
The New Rules of B2B Marketing: Actionable Takeaways From Digital Summit Chicago:https://bit.ly/4eVfL8E 
Subscribe to the weekly MarketingEDGE newsletter:
https://www.marketing.endeavoredge.com/subscribe 
Follow MarketingEDGE:
LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true 
Facebook: https://www.facebook.com/profile.php?id=61581703051716 
X: https://x.com/MktgEdgeB2B 
Website: www.marketing.endeavoredge.com 

Why Your Brand Should Act Like a Family

What do famous families and your product pages have in common?
Everything—if you’re thinking about SEO the right way.
In this episode, we break down why your product pages shouldn’t compete with each other—and how treating your brand like a connected “family” can dramatically improve search performance.
You’ll learn:
What entity SEO is and why it matters
How internal competition hurts rankings
Why topical authority is key to visibility
A simple framework to restructure your site
Episode Resources 
It’s a Family Affair: Why Your Brand’s Product Pages Need to Get Alonghttps://www.marketing.endeavoredge.com/trends/article/55370295/why-your-brands-product-pages-need-to-get-along?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260413108&o_eid=1789B5875812D4V&rdx.ident[pull]=omeda|1789B5875812D4V&oly_enc_id=1789B5875812D4V 
Subscribe to the MarketingEdge
https://www.marketing.endeavoredge.com/subscribe
Follow the MarketingEdge
LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true 
Facebook: https://www.facebook.com/profile.php?id=61581703051716 
X: https://x.com/MktgEdgeB2B 
Website: www.marketing.endeavoredge.com

Why ROI Isn’t the Top Priority Anymore

Marketers have more data than ever—but are they focusing on the right things?
In this episode of MarketingEDGE, we explore new research showing a shift away from ROI metrics and toward deeper customer understanding—and why that change could redefine what success looks like in B2B marketing.Episode Resources 
The Shift From Metrics to Meaning: Why Marketers Are Refocusing on Customershttps://www.marketing.endeavoredge.com/strategy/article/55368748/the-shift-from-metrics-to-meaning-why-marketers-are-refocusing-on-customers?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260406135&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id=
Subscribe to the MarketingEdge
https://www.marketing.endeavoredge.com/subscribe
Follow the MarketingEdge
LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true 
Facebook: https://www.facebook.com/profile.php?id=61581703051716 
X: https://x.com/MktgEdgeB2B 
Website: www.marketing.endeavoredge.com

What Happens When Marketing Gets Harder

Marketing isn’t getting easier—it’s getting more complicated.
In this episode of MarketingEDGE, we break down the stories marketers couldn’t ignore this month and what they reveal about shifting expectations around AI, SEO, and buyer trust.
If it feels like the old playbook isn’t working the way it used to, this conversation will help you understand why—and what to rethink next.
Episode Resources Breaking Up With Your AI Platform Is Hard to Do — But Sometimes You Have To: https://www.marketing.endeavoredge.com/data-and-tech/article/55361660/breaking-up-with-your-ai-platform-is-hard-to-do-but-sometimes-you-have-to  
Building Trust in a Skeptical Market: Strategies for Proof-Based Marketing: https://www.marketing.endeavoredge.com/brand/article/55360797/the-rise-of-proof-based-marketing  
How to Stay Afloat When You ARE the Marketing Team: https://www.marketing.endeavoredge.com/strategy/article/55363815/how-to-stay-afloat-when-you-are-the-marketing-team  
Ask the SEO Help Desk: What do I do when my SEO stops working?: https://www.marketing.endeavoredge.com/trends/article/55360445/ask-the-seo-help-desk-what-do-i-do-when-my-seo-stops-working 
The Decline of Trust: How Organizations Can Foster Authenticity and Community: https://www.marketing.endeavoredge.com/brand/article/55357769/the-decline-of-trust-how-organizations-can-foster-authenticity-and-community  
Subscribe to the MarketingEdge
https://www.marketing.endeavoredge.com/subscribe
Follow the MarketingEdge
LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true 
Facebook: https://www.facebook.com/profile.php?id=61581703051716 
X: https://x.com/MktgEdgeB2B 
Website: www.marketing.endeavoredge.com
 

Stop Piling On: A Human-Centered Approach to AI Change

AI adoption isn’t just a technology challenge—it’s a human one.
In this episode of MarketingEDGE, we explore why change fatigue may be the real reason transformation efforts stall, and how leaders can build true change readiness by focusing on capacity, communication, and the employee experience.Episode Resourceshttps://www.marketing.endeavoredge.com/data-and-tech/article/55365669/from-change-fatigue-to-change-readiness-a-human-centered-playbook-for-modern-teams-in-the-time-of-ai?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260323028&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id=
Subscribe to the MarketingEdge
https://www.marketing.endeavoredge.com/subscribe
Follow the MarketingEdge
LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true 
Facebook: https://www.facebook.com/profile.php?id=61581703051716 
X: https://x.com/MktgEdgeB2B 
Website: www.marketing.endeavoredge.com

Small Marketing Teams: Building Strategy Without Burning Out

Managing marketing alone—or with a very small team—means balancing strategy, execution, and measurement all at once. In this episode of MarketingEDGE, we explore how solo marketers can bring more structure to their work by aligning tactics with the funnel, organizing campaigns more effectively, and building systems that improve results without increasing workload.
In this episode:
Why structure matters for small marketing teams
How aligning tactics with the funnel improves outcomes
Ways solo marketers can organize campaigns more efficiently
Why consistency often matters more than scale
Episode Resources
How to Stay Afloat When You ARE the Marketing Team
https://www.marketing.endeavoredge.com/strategy/article/55363815/how-to-stay-afloat-when-you-are-the-marketing-team?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260316036&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id= Subscribe to the MarketingEdge
https://www.marketing.endeavoredge.com/subscribe
Follow the MarketingEdge
LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true 
Facebook: https://www.facebook.com/profile.php?id=61581703051716 
X: https://x.com/MktgEdgeB2B 
Website: www.marketing.endeavoredge.com

Now or Never: Strategies to Upskill in AI Before It’s Too Late

AI adoption is accelerating across marketing teams—but the biggest challenge may not be technology. It may be people.
In this episode of MarketingEDGE, we explore the widening gap between organizations that are building real AI capability and those still unsure how to approach the shift. As AI tools move beyond simple assistants into more complex systems, marketing leaders are confronting a critical question: how do you prepare teams for a future that’s evolving faster than traditional training models?
This episode examines how organizations are approaching AI upskilling, experimentation, and leadership alignment as they navigate one of the most significant shifts marketing has experienced in decades.Episode Resources 
Bridging the AI Skills Gap: Strategies to Upskill Before It's Too Latehttps://www.marketing.endeavoredge.com/data-and-tech/article/55362096/bridging-the-ai-skills-gap-strategies-to-upskill-before-its-too-late?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260309057&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id= 
Subscribe to the MarketingEdge
https://www.marketing.endeavoredge.com/subscribe
Follow the MarketingEdge
LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true 
Facebook: https://www.facebook.com/profile.php?id=61581703051716 
X: https://x.com/MktgEdgeB2B 
Website: www.marketing.endeavoredge.com
 

If You Can’t Prove It, Don’t Say It

Your buyers are fact-checking your claims...
In this episode of MarketingEDGE, we explore proof-based marketing and why credibility now matters more than copy. Learn how to audit your messaging, align marketing with real outcomes, and build trust in a market that questions everything.Episode Resources 
Building Trust in a Skeptical Market: Strategies for Proof-Based Marketinghttps://www.marketing.endeavoredge.com/brand/article/55360797/the-rise-of-proof-based-marketing
Subscribe to the MarketingEdge
https://www.marketing.endeavoredge.com/subscribe
Follow the MarketingEdge
LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true 
Facebook: https://www.facebook.com/profile.php?id=61581703051716 
X: https://x.com/MktgEdgeB2B 
Website: www.marketing.endeavoredge.com

Credibility in a Skeptical Market

Trust is eroding. Buyers are moving faster. And increasingly, brand decisions are being made without ever visiting a website.
In this episode of MarketingEDGE, we explore how shifting buyer behavior, rising skepticism, and the influence of AI are reshaping what credibility and authenticity mean for modern brands. As audiences retreat into smaller, like-minded communities, marketers face a new challenge: earning trust in an environment where everything—from content to intent—can be questioned.Episode Resources 
The Decline of Trust: How Organizations Can Foster Authenticity and Communityhttps://www.marketing.endeavoredge.com/brand/article/55357769/the-decline-of-trust-how-organizations-can-foster-authenticity-and-community 
Subscribe to the MarketingEdge
https://www.marketing.endeavoredge.com/subscribe
Follow the MarketingEdge
LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true 
Facebook: https://www.facebook.com/profile.php?id=61581703051716 
X: https://x.com/MktgEdgeB2B 
Website: www.marketing.endeavoredge.com